BEST FOR TESTING THE WATERS
Social starter
$1,000
1× LinkedIn post1× X post
Priced the same as booking the two posts on their own: the simplest way to try both channels at once.
Sponsorship & media kit
Reach 75,000+ .NET developers building production systems.
Partner with pavle.codes for .NET developers, backend engineers and architects who build and run production systems.
Audience overview
Mostly .NET developers, backend engineers and architects, plus the people who sign off on their tooling. They show up for practical engineering content: developer tools, AI, APIs, cloud, DevOps and architecture.
75,122+
LinkedIn followers
320,700+
LinkedIn impressions
1000+
X followers
16,900+
X impressions
450k+
Monthly impressions
Previous collaborations
I've collaborated with developer-focused companies across AI, infrastructure, APIs, cloud, databases, and developer tooling.
Why partner with me
Your product gets mentioned inside writing engineers actually read, not in a banner next to it.
- Real technical content, not a sales pitch dressed up as one
- An audience built over years of writing, not ads
- Mentions that read like a recommendation, because I only take products I would use
- One booking covers LinkedIn, X and the blog, with the newsletter coming soon
- Works best for developer tools, APIs, infrastructure and cloud products
How it works
Book Your Spot
Email me and pick a date that works for you.
Submit Your Copy
Send your copy over, or ask me to write it for you.
Go Live
Your placement publishes and reaches thousands of developers.
Individual placements
Mix and match placements, or combine them into a campaign package below.
LinkedIn single post
A full post to my LinkedIn audience, written to teach something rather than sell.
$850
Reserve
X post
A short post about your product or launch, sent to my X audience.
$150
Reserve
LinkedIn shoutout
A short mention or tag for your product inside one of my regular LinkedIn posts.
$300
Reserve
Blog (guest or on my site)
A full article on the blog. Write it yourself or we write it together. Published here, then shared on LinkedIn and X.
$1,000
Reserve
Recommended campaign packages
A few combinations that tend to work well together, and cost less than booking each piece on its own.
BEST BALANCE OF REACH & VALUE · MOST POPULAR
Social campaign
$1,600
2× LinkedIn posts2× X posts
List price $2,000. save $400 (20%) with the bundle
Reserve
BEST FOR FULL-FUNNEL REACH
Article + social
$1,800
1× Blog article1× LinkedIn post1× X post
List price $2,000. save $200 (10%) with the bundle
Reserve
BEST FOR PRODUCT LAUNCHES · 2ND MOST POPULAR
Article + extended social
$2,550
1× Blog article2× LinkedIn posts2× X posts
List price $3,000. save $450 (15%) with the bundle
Reserve
BEST FOR MAX-IMPACT CAMPAIGNS
Monthly social
$3,200
4× LinkedIn posts4× X posts
List price $4,000. save $800 (20%) with the bundle
Reserve
Planning a campaign?
Tell me what you are promoting, who you need to reach, your timeline and rough budget. I can shape the right mix of social posts and long-form writing.
Email campaign details
Common questions
Not yet. The Backend Brief is still being built, and newsletter slots open when it launches. Everything today runs through LinkedIn, X and the blog. If you want first pick when the newsletter goes live, email me and I'll come back to you before it opens up.
At least 2-3 weeks. I don't overbook, so once a slot is taken it's taken. The earlier you reach out, the more choice you get on dates.
Anything genuinely useful to a working backend engineer. The usual fits:
- Databases and data platforms
- Caches, message queues and event buses
- Developer platforms and internal tooling
- Cloud services and hosting
- Libraries, SDKs and web frameworks
- AI assistants and code-review tools
- Testing, profiling and observability tools
- Books, courses and engineering services
That list isn't exhaustive. If you're unsure whether your product is a fit, email me and I'll give you a straight answer.
Four steps, no surprises:
- Book your spot: pick a publication date by email.
- Agree on terms: we confirm pricing, payment and exactly what the placement covers.
- Submit your copy: send me your draft, or I write one for you.
- Go live: your placement publishes on the agreed date.
Send your own copy at least 3 days before publication. If you'd like me to write it, give me 5.
Either way works. Send your own and I'll fine-tune it so it reads naturally in the post, or send a short brief covering your product and key messages and I'll write it for you. You approve the final version before anything goes out.
Developer tools, SaaS platforms, hosting and courses. Basically anything a backend engineer would open in their own time. If it solves a problem they actually have, it does well.
Everything I publish stays close to practical backend engineering:
- C#, .NET and ASP.NET Core
- Entity Framework Core and data access
- SQL and NoSQL databases
- Caching and Redis
- Message queues and event-driven design
- Docker and Azure
- System design and cloud architecture
- Modular monoliths and microservices
- Testing and reliability
These are the main placements right now, going out to roughly 76,000 followers across LinkedIn and X. Available formats:
- Text post with image: a clear write-up plus a custom graphic. Good for launches.
- Animated GIF: your product in motion, which is strong for showing a workflow.
- Carousel: a multi-slide walkthrough or feature comparison. Performs best on LinkedIn.
A tutorial-style post built around your tool, with real code and benchmarks where they make sense. I write it in my own voice and give my honest opinion, so it reads like an article rather than an ad. It goes on the blog, then out on LinkedIn and X, and stays on the site afterwards.
A week after the placement goes live I send you the numbers: impressions, engagements and clicks. No guessing on either side.
One per placement, and never more than two in the same week. Your product is not competing with a queue of others for the same audience.
No. Once a date is reserved it's yours, and I don't move it. That's what keeps the calendar reliable for everyone else.
Yes. Sponsored articles stay on the site permanently and the social posts stay up on LinkedIn and X, so the link to your product keeps working long after the campaign ends.